THE ROGUE
ARTIST
Heart to heart coaching and access for the creative woman with a desire inside her. We hold it. We grow it. We birth it here.
The idea that's been lurking for years. The work you would make if nobody was watching. The business you would build if you stopped trying to build it like everybody else.
We take it out, look at it properly, and back it with real strategy. Not a cookie cutter mould. A piece built with you, for the way you actually work, that makes you the obvious one in a crowded room.
You are the vessel
There's a gap. You can feel it.
Between who you want to be and who you think you should be. Between the thing you want to make and the thing you keep making instead. Between the artist in you and the business you built to survive her.
That gap is the whole job. That's what we close.
There's an idea you've been carrying for years. You've told maybe two people. You're making good work. It doesn't feel like yours.
You've got the skill. You're just not sure what you're actually saying with it. From the outside it looks like it's going well. Inside, it's flat.
You're scared the real work won't sell, so you keep making the safe work. Your ideas sound mad out loud, so you stopped saying them out loud.
You're waiting for permission from someone who is never going to give it to you.
None of that means you've lost it. It means it's still in there, pressing on the door, looking for a way out.
THE THREE WAYS IN
Any creative business, any project, any idea you haven't said out loud yet. If you make something and you want it to matter and work, you're in the right place. We do it with purpose.
One crushing thing. We shift it.
The thing sitting on your chest. The decision you've circled for months. The question you can't get underneath on your own.
We don't just solve it on the surface. We find where it's actually stuck. Usually in how you're thinking about it, not in the logistics and we build you a new pathway through. You leave seeing it differently, and you leave knowing what to do.
Bring anything: your messaging, your pricing, your website, the work you're scared to make, the launch that flopped, the images you can't edit, or the plain question what is this even about.
You get:
60 minutes, recorded, yours to keep
A written page after: what we saw, what shifted, what to do first
In your inbox within 48 hours
Best for: one knot. You know roughly where you're going, you just need it cut through.
Two calls, and me in your inbox the whole way through.
Call one, we find the real problem. Usually not the one you booked for. And set the direction. Then three weeks of actually doing it, with me there. Send me the draft, the price, the caption, the 11pm wobble. Call two, we adjust what we learned and lock IN.
This is soul led with teeth. Feminine in shape, responsive, seasonal, built on how you actually work. Actionable in substance.
You get:
2 × 60 min calls, recorded
Real steps after each one. In order, with dates.
Email access for the full month. Weekday replies, usually same day
Best for: something's moving and you don't want to move it alone.
For the woman with the next thing in her and no clear road to it.
Four calls over six weeks, with email between every single one. We take it from I think I want to do this to launched or pivoted and we make sure the thing we work on is the thing you actually wanted, not the sanded down version.
Weeks 1–2: What you're really making and why it matters. We follow the breadcrumbs, find the through line, and shape the offer, the price, the whole thing. The gaps and the truth.
Weeks 3–4: Marketing and messaging. Your words, not the industry's. The social love language of your brand: how it speaks, what it will never say, how a woman feels in the first three seconds of landing on you.
Weeks 5–6: The launch plan and the follow through. Who you tell, when, in what order, and exactly what you do when it goes quiet on day four.
You get:
— 4 x 60 min calls, recorded
— Email support across all six weeks
— A working plan that grows every week. You keep the document, not just the vibes
— Your copy and messaging read and reworked together that sounds like you and actually lands
Best for: the creative ready to launch. A new offer, a product, a retreat, a body of work, or a whole new direction.
WE DON'T HAVE TO DO IT BY THE BOOK
The polished version was a story. You're allowed to put it down.
The book was written by someone with a different life, a different body, a different thing to sell. You can follow it to the letter and end up with a business you dread and an art that doesn’t feel like you.
I'm not anti strategy. I'm very pro strategy. I'm just anti strategy that ignores the woman running it.
So we go the other way round. We start with what you actually want to pour your love into. The mad idea, the body of work, the thing you'd make for free. Then we build the machinery that makes it pay. Real marketing. Real messaging. Real numbers. Built around your life instead of over the top of it.
Three blocks:
Soul led, not vague.
You leave with clarity, words, prices, dates a next step. Dreamy isn't a strategy. But neither is a spreadsheet that makes you want to lie down.
Business without the burnout.
We work in seasons. Push when you've got it, coast when you don't, stop treating rest like a debt you're repaying. Cyclical isn't softer. It just lasts longer.
Your crazy ideas are the asset.
The one you keep apologising for is usually the one. We don't sand it down to make it sellable. We build the life around its edges.
Why this? Why now? Why with me?
Look, this is weird telling you this but necessary.
I started out my photography business Love Her Wild over a decade ago and grew it to an international brand. I was globally known. Being asked to speak at conferences, teach online, and deliver my creative knowledge to thousands of women. It happened quick. I had to learn the hard way. But the sucess both in photography and teaching didn’t come from fitting in a box. It came from listening to what my artist heart truly wanted to do and taking action on it.
I built a preset brand off that and sold it into 52 countries. Made the hundreds of thousands on a digital product. It still sells today and I don’t work on it.
I’ve held the retreats and workshops and they’ve done the sell out overnight thing.
I’ve been hacked and lost it all. Rebuilt. I’ve screwed up by listening to advice that was cookie cutter and not me at all.
Pivoted. Became the potter. Ran the workshops, taught it, sold out the collections.
Built an Argentinian sauce brand. Sold out. Just so you get that this isn’t just art - it’s marketing and copy and soul.
Basically what I am saying is, i’ve mentored many women 1:1 and coached. I’ve been mentored. And I know the value in having some who speaks your languade in your pocket, who’s been through it, who can look at your work and art from an outside persepctive and give you real gifts and stops the build the life you want for you. with freedom=, expression and money to match.
I'm a creative girl who wants to help other women in their creative world. I've just been round the block enough times to know where the potholes are.
The love love love.
“I’ve screenshot this whole Substack post… Soooooo good!!!
Need to re read this weekly!”
— Anna Critchley
“Just read your email: I’ve been writing to you, you just don’t know it yet.
Holy fuck! It was so refreshing to read something so real. To jump pff the merry-go-round in this circus of a world, fuck again… So inspiring to read!”
“Thank you for these words!”
—Lori Mack